Promote your own posts directly from your account on Tapylapy
Pick any post from your account — content, a product you sell, or a service you offer —
and promote it with Tapylapy coins to reach a wider audience, as long as it doesn't
violate our policies.
Last updated: 2026-10-08
Responsible entity: The Tapylapy app and website are owned and operated by SULTAN X LTD, a company registered in England, United Kingdom, company number 17198402. Registered address: Flat 15, Aneurin Bevan Court, 55 Coles Green Road, London NW2 6EE, United Kingdom. Last updated: 2026-10-08.
About post promotion
Tapylapy does not offer a separate "advertising" or "business" account type.
Any user can, directly from their regular personal account, select one of their existing
posts and run paid promotion for it using Tapylapy coins — the same way this works on
other social platforms.
A promoted post can be about anything lawful: personal content or ideas, a product you
sell, a service you offer, or any other lawful activity that is not on the list of prohibited categories below — one of the basic requirements is that
the content fully complies with our Terms of Service and
Safety Policy, i.e. it does not violate any platform rule, in addition
to the additional requirements detailed further below on this page.
Promotion is available inside the app to any user with a regular personal account —
no need to open a separate account or complete special verification just to promote
an ordinary post.
No separate account
Promotion is a feature inside your regular personal account, not a separate product or account type.
Native posts
A promoted post looks like a regular post, with a clear "Promoted" label.
Priced in Tapylapy coins
Promotion is paid from your in-app coin balance — no separate payment method needed.
How promotion works
Simple & direct
Pick a post: any post already on your account.
Set a budget and duration: using Tapylapy coins from your in-app balance.
Confirming the content passed our safety check: a post can only be promoted once it has passed the same automated safety check every ordinary post goes through when published, in line with our Terms and Safety Policy.
It appears as Promoted: to a wider set of users whose interests match it.
Pricing & payment
Promotion is available only to persons 18 years or older, under our Terms of Service — because coin top-ups themselves are restricted to that age.
Promotion is paid in Tapylapy coins only — there is no separate advertising currency.
When you create a campaign, its full budget is reserved from your balance immediately, then consumed gradually based on actual views or clicks under the pricing model you choose: cost per 1,000 impressions (CPM) or cost per click (CPC).
Any portion of the budget not actually consumed (because it didn't achieve enough views/clicks) is automatically refunded to your balance once the campaign ends naturally or is cancelled by you — you only ever pay for what the campaign actually delivered. See our Refund & Coins Policy for details.
Tapylapy sets the promotion prices, the minimum and maximum budgets, what counts as an impression or a click, and the "unusually high budget" threshold; all of these are shown inside the app on the promotion screen before you pay, and may change under the notice-of-changes rule below.
Campaigns with an unusually high budget require additional identity verification under our AML/KYC Policy, and that threshold is shown in the app — this is a general protective measure, not a separate "advertising account."
What can be promoted
Personal content, products, services, online shops, or any other lawful activity that is not on the list of prohibited categories below.
If the post is a commercial ad or promotion, it must be clearly disclosed within the post itself, under our Terms of Service.
If the post results from a paid collaboration with another party, that paid relationship must be disclosed within the post itself (e.g. a "Paid partnership" label), consistent with marketing-disclosure laws applicable in your audience's country.
Not allowed: any content that violates our Terms of Service or Safety Policy, including unlawful, misleading, or harmful content.
Completely prohibited from promotion, regardless of any disclosure attached to it: financial investments, cryptocurrency, and forex; gambling and any betting platform; medicines, prescription drugs and weight-loss products, unless lawful and approved for advertising; weapons; tobacco and vaping; alcohol; adult or sexual content; political and election advertising; counterfeit goods; pyramid and multi-level marketing schemes; payday and high-cost loans; the sale of coins or diamonds of other apps; and any content that is contrary to applicable law. Tapylapy reserves the right to refuse or remove any advertisement falling within these or other categories at its sole discretion.
Promotion — principles and policies
Every promoted post is clearly labeled "Promoted" inside the app without ambiguity.
Post promotion is for adults (18 or older) only; promotion is not targeted at anyone under 18, and we do not target users based on sensitive categories of data (such as religion, health, political opinion, sexual orientation and the like).
Paid ad slots are only injected into the feeds of signed-in users whose date of birth confirms they are 18 or older, and all registered accounts confirm they are 18 or older at sign-up. A promoted post can also appear as an ordinary post — always labelled "Promoted" — to visitors without an account or to accounts whose age is not confirmed; promotion is not targeted at anyone whose age is not confirmed. See our Terms of Service regarding the current age-verification mechanism and how it may evolve.
You can see that a post is sponsored (through the "Promoted" label), mark it "Not interested", hide its creator, or report it like any other post. We do not currently offer a separate setting to turn off ad personalisation, and the "why this post" option currently says only that the post is sponsored.
Promoting any content that violates our Terms of Service or Safety Policy is prohibited — including violence, hate, or misinformation.
User data is not sold to third parties for their own independent marketing purposes; interest signals may be processed through technical service providers (including AI service providers) as part of the recommendation system used to target promoted posts within Tapylapy, under our Privacy Policy.
Tapylapy reserves the right to pause or reject any promoted post that breaks these principles; in that case, the unconsumed portion of the budget is refunded under our Refund & Coins Policy.
If your promotion is rejected or removed, you can ask our support team to review it (through the in-app tools or at [email protected]); an authorised administrator decides the request on the facts of the case, and we aim to reply within 30 business days. The unspent budget is returned as described above.
Liability related to this Policy is subject to the liability cap set out in our Terms of Service, but that cap does not apply to returning the unspent portion of a campaign budget (which is a refund owed to you, not damages) or to anything that cannot lawfully be limited. Nothing in this policy limits rights you have as a consumer under mandatory law, or excludes or limits liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any liability that cannot lawfully be excluded.
This policy is part of our Terms of Service and is read together with them; any conflict between them on the same point is resolved in favor of the Terms of Service. The Arabic and English versions are meant to say the same thing and both apply. If they differ, the version in the language you use the service in (the language selected in the app or on the page) applies to you.
Changes to this Policy
We may update this policy. For material changes we will give reasonable advance notice (at
least 14 days, except where a change is required by law or needed urgently to protect
safety) through the app or by email. If you continue to use the service after the effective
date, the updated version applies to you where the law allows; if you do not agree, you may
stop using the service and close your account. A paid promotion campaign that is already
running continues under the terms it started with, unless the change is required by law or
to protect safety. The "Last updated" date at the top of this page reflects the date of its
most recent revision.
